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The 0-Mission gives 3 a greener power grid | navigator

Written by Joachim Hancke | May 9, 2023, 12:47:50 PM

During their lifetime, most large companies will likely experience the surrounding society placing extensive demands on their work with the environment, climate, and sustainability. The large companies have the broadest shoulders and are, therefore, expected to take a large share of the responsibility.

3 Denmark has long been looking for a partner to help them ensure their power consumption becomes greener. To help them realize this goal, they reached out to The 0-Mission.

"I think what we experienced when we met The 0-Mission was that we could see their idea – we could see what they wanted with it," says Morten Christiansen, CEO of 3 in Denmark, Sweden, and Austria.

Investing in Denmark's future

At 3 Denmark, they see the collaboration with The 0-Mission as a great way to contribute to the green transition and as an investment in the future of Denmark.

"We believe that when we buy green power, we increase the demand in the market to get more green power," says Jesper Wieslander, Finance Manager at 3 Denmark.

In addition to being a concrete initiative for the overall green agenda throughout Denmark, The 0-Mission's solution also fits nicely into 3's sustainability profile, says Head of Governance, Risk and Compliance, Julie Teindl Laursen, who is responsible for sustainability in 3:

"The 0-Mission fits into 3's sustainability profile for several reasons. Partly because there is the green transition, which is a – License to operate – for all Danish companies. And then there is also this cultural part, which is important for 3. There have been many other potential partners, and we have explored many possibilities, but The-0 Mission has a nerve and energy that fits very well into 3's culture."

An easy solution to get started with

Specifically, The 0-Mission offers companies a subscription to solar parks, which allows companies to get a greener power grid. A straightforward plug-and-play solution, so you can quickly get started with the green transition.

“The 0-Mission has an extremely simple business model. We go in and buy a certain part of the capacity they have. We then use this to power our mobile networks. We think it was a sympathetic project – and we also liked that it was Danish," says Morten Christiansen, CEO of 3 in Denmark, Sweden, and Austria.

At 3 Denmark, they can, therefore, highly recommend The 0-Mission to other companies with a goal of a greener power grid and who want to kickstart their climate efforts.

"When you meet Anna and Thomas for the first time, you do not doubt that they have things under control. Through Anna's background, you know she has complete control of the technicalities. You meet Thomas with a huge passion, mutual trust, and good chemistry, which is important when collaborating on such a project. In addition, by supporting The 0-Mission, we show that smaller Danish companies can have a prominent role in an agenda that is super important for all of Denmark," says Head of Communications for 3 in Denmark, Ida Von Huth Friis.

Read more about how The 0-mission can help your company reduce your CO2 emissions and reach your climate goals here.