Nettotrailer has been a leader in selling and repairing trailers in Denmark for many years. To reach beyond the country's borders, they implemented a webshop a few years ago, which now accounts for most of their sales. However, the company itself could have had better expertise in online sales and digital marketing and, therefore, got in touch with Aveo in the spring of 2022. Since then, the importance of the webshop for the company's total sales has grown even more.
"After some meetings with Aveo, where we wanted to hear their ideas, we could feel that Aveo was very proactive. They had many ideas on what we could do to increase our ROAS and SEO. We just felt that it was a perfect match after our first meeting," says Andreas Rudbeck, Marketing Manager at Nettotrailer.
First and foremost, Aveo's task was to create a solid foundation for Nettotrailer's digital presence. The first goal was to generate more traffic to the webshop and scale the efforts that would help increase revenue. This was mainly to be done through a targeted digital marketing strategy focusing on Google Ads, Meta (Facebook and Instagram) Ads, SEO, and Email marketing.
Targeted marketing focusing on traffic and sales
At the beginning of the collaboration, a meeting was held at which the two companies presented different ideas. Based on this, Aveo developed a targeted strategy that included Nettotrailer's wishes and needs. The process included, among other things, a specialized SEO effort, where the ambition was to get top rankings on Google with relevant keywords for Nettotrailer.
"Aveo has been very good at asking us about the keywords we want highlighted and the ones that need to be worked on. This has meant that we have moved a long way forward in terms of SEO, which means that our results in Google have improved a lot," says IT manager at Nettotrailer Morten Pedersen.
In addition to the increased SEO effort, Aveo and the Danish trailer company assessed that a greater focus on email marketing through automated flows would positively impact Nettotrailer's revenue. In addition, campaigns were created on Meta and Google to reach more customers and convert more website traffic into sales.
"Aveo has been good at creating new campaigns about things we hadn't seen in both Google and especially on Facebook. We have achieved quite a big increase in our conversion there," says Morten Pedersen.
New marketing strategy has helped Nettotrailer grow 30%
The main focus of Aveo's work was to scale Nettotrailer's marketing efforts and, in this way, intensify their business growth in Denmark, Sweden, and Norway – which they have succeeded to a high degree.
Through targeted marketing, which has involved a greater focus on SEO and advertising on social media and an intensified email marketing effort, Nettotrailer has experienced an overall increase in their turnover of 30%. The trailer company has also clearly felt how the increased digital presence has positively impacted their results.
"We have been able to feel the results by collaborating with Aveo on our ROAS – that is, the money we pull out, we get it X number of times again. And the ROAS has become higher. We have noticed that we have gained several new customers from, among other things, email marketing, which is new to us. Of course, it also results in greater revenue," says IT Manager at Nettotrailer, Morten Pedersen.
Throughout the collaboration, there has been sparring about which initiatives will ensure that Nettotrailer's digital presence is strengthened and that they continue to grow online. They have, therefore also been delighted with the process at Aveo, says Morten Pedersen:
"It's nice to be an Aveo customer. We get an excellent response to the things we send out. We can always ask them about different things, and they will always come up with a response, even if it may not have anything to do with what we are working on at the moment."
You can read much more about how Aveo can stregthen your company's digital presence and markering here.
