Carbix is a B2C retailer selling automotive products online through their platform. Through paid advertising across various digital media, Carbix generated a lot of traffic to its website. Still, they had a great need to optimize and organize their approach to e-mail marketing, as it mainly consisted of monthly offers and random themes e-mails.
The solution
To help them with their e-mail marketing, the founder at Carbix, Morten Gram, contacted nimble. They started by creating an automated welcome flow and a lost cart flow to stay relevant to customers and continue to sell goods to them even after their first purchase. In addition, they also developed several campaigns, such as unique offers and "how to" guides, to serve as inspiration for the recipient and as tactical sales drivers.
The result
After nimble had been in charge of Carbix's e-mail marketing for 6 months, they could showcase strong and better results. The average click-through rate (CTR) per mail has increased by 20% through relevant concepts and exciting texts. But most importantly, nimble helps them improve the revenue directly from e-mail marketing by 139% from the first half of 2020 to the first half of 2021. Of this, 34% of the generated revenue has come from the various e-mail automation flows – an overall ROI of 300% in relation to their investment.
Read more about nimble here.
