TimeLog is a cloud-based Professional Services Automation software solution – a PSA platform. They started as a time registration system back in 2001. Since then, TimeLog has grown into a platform with tailor-made functions for customers within consulting, marketing, and many other services.
Although TimeLog offers an advanced suite of project management, budgeting, and invoicing tools, the salespeople were missing something. Most of their working day was spent contacting companies similar to their current customers, but they wanted more from the low conversion rate of 3-4%. They, therefore, decided to do something about it.
"We knew that one of our competitors was very successful with a more intelligent way of segmenting their leads. It made us curious about how we could do better. We quickly realized that it would be too big a task for us to build our own AI platform for this purpose," says Lucaas Taxgaard, Pre-Sales Team Manager at TimeLog.
Hintly helped pinpoint warm and interested leads
Instead of building their own AI platform, TimeLog chose to use Hintly's AI tool. However, the sales team was initially a bit skeptical.
"We used to call many different industries and were turned down about 96% of our inquiries. This was the challenging daily life of a salesperson that we had become accustomed to. Our highest expectation was that Hintly's solution would increase our conversion rate by 25%," says Sascha Skydsgaard, CRO at TimeLog.
The results were highly positive when Hintly's AI platform started working with TimeLog's data. Combining their internal data with millions of publicly available data points created a brand new ideal customer profile for TimeLog, which was broader than their usual industries.
“Hintly found a lot of hidden gems for us in project departments of companies we’d long disregarded. We don’t know how Hintly does it, but it really does outperform our expectations. We’re no longer skeptical about the value of the AI tool and how it can improve our work,” said Lucaas TaxGaard, Pre-Sales Team Manager at TimeLog.
With the AI tool, the conversion rate increases
The new and improved ideal customer profile, combined with a strong data-driven selection of leads, increased TimeLog's conversion rate by 200%. A significantly better result than their expected increase of up to 25%.
"We now have the opportunity to book meetings with customers that are completely outside our normal ideal customer profile," mentions the CRO at TimeLog, Sascha Skydsgaard.
She also adds that the salespeople have found much more joy in their work after using Hintly's solution in the company.
"Talking to new people who need our solutions and want to learn more about it has changed our days significantly and we are now selling to new industries. In short: Working with sales is more fun when you use Hintly."
Get more information about how Hintly can help you and your business here.
